A Review on a post on E-Tailing from My E-Commerce Blog - Wal-Mart to implement product review systems
This is the review after I had read one of the post regarding e-tailing, which is ‘Wal-Mart to implement product review systems’ from My E-Commerce Blog. Wal-Mart is an American public corporation that runs a chain of large, discount department stores.
Recently, Wal-Mart had implemented a new system for customers able to review and rate the product and merchandise through Wal-Mart’s website. The purpose of this system had been explained by the Walmart.com Chief Marketing Officer, Cathy Halligan. She said that Wal-Mart decided to launch this system is to get more feedback from customers and therefore improve their services to serve them better in the future. Amazingly, the review and rating that Wal-Mart received from customers are double the number of expectation amount.
Wal-Mart, one of the world’s largest retailers, has been conduct business through e-tailing. By implement the review and rating feature, Wal-Mart makes a significant improvement by increase customers’ loyalty towards their product, merchandise, and services. Besides from that, Wal-Mart, a typical store whole seller, had also launched a new program called ‘Site-to-Store’. This program allows customers to order products through online, and then Wal-Mart will ship the products to a local Wal-Mart store for free. It gives convenience to customer to pick up their orders at the nearest Wal-Mart store that the product been sent.
Wal-Mart believes that by providing the No. 1 customer requested feature through online, it will bring benefits at the moment and in the future. For example, in the future when Wal-Mart comes to a decision on which products got the potential market to generate high sales. At that moment, Wal-Mart can interacts with customers that had posted their review or rating and based on that management is able to make an analyst and make decision on which products to place order and sell it to the customers.
So, I believe that every customers that purchase products through online always unable to express their review or suggestion due to there is no review system been provide from that particular website. That’s the reason and strategies why Wal-Mart started to implement product review systems. This is exactly what customers want. I believe Wal-Mart will improve their services at Walmart online to give customers a better experience when they purchasing through online.
http://news.zdnet.com/2100-9588_22-152582.html
http://www.bizreport.com/2007/07/walmartcom_launches_product_review_feature.html
